If you're feeling like your brand is stuck in the Dwight Schrute era, it's time to bring it into the modern age with a fresh rebrand or redesign. And don't worry, we won't make you use a beet-themed logo (unless, of course, that's your thing, in which case, we're totally behind you, but we might have to ask you to tone down any puns that involve beets). 

At Sharp Media and Design, we understand the importance of having a brand that accurately represents your business or personal brand. That's why, in the new year, we offer rebranding and redesign services to help you update your look and appeal to a wider audience. It can be overwhelming at first, but by following the right thought processes, you can make the right decisions to achieve your brand's goals. Prior to getting started, there are a few things you should keep in mind:

1. Rebranding or redesigning is intended to achieve a specific goal.
Do you feel that your current branding no longer accurately represents your business or personal brand? If you are looking to attract a new audience, what are you doing to attract them? Rebranding or redesigning should be clearly defined in order to guide the process.

2. It is critical to know who your target audience is.
In order for your updated branding to be successful, who are you trying to reach? Whenever you are choosing any branding elements, such as colors and fonts, you need to take into consideration their preferences and characteristics.

3. A consistent approach. 
Maintaining consistency across all branding elements, including your logo, your website, your social media pages, as well as your marketing materials, is crucial. By doing this, you will be able to establish a strong and cohesive image of your brand.

4.You need to know what your brand's values are. 
How does your brand stand for the values it represents? You need to make sure that your updated branding reflects these values in a positive way.

5. The competition you are up against. 
Look at what your competitors are doing in terms of branding. In spite of the fact that you don't want to copy them, taking a look at what's working for them can be useful for you in figuring out how you can be different.

6. The budget you have set. 
In order to rebrand or redesign your graphics, you will need to consider your budget and determine how much money you need to allocate to the project.

7. It's all about the design process. 
To ensure that your redesigned brand message is effectively communicated to your target audience, you should work with a professional designer or design team. This will ensure that your upcoming branding is well thought out.

8. There are several legal considerations to take into account. 
Be sure to check for any trademark conflicts if you are thinking about changing your company's name or logo, and consider consulting a lawyer if you are uncertain.

9. It is also critical to have a rollout plan. 
In order to roll out your revised branding to your audience, you must have a plan in place once your updated branding is finalized. There are many ways to update your website and social media profiles. You can print brand-new business cards and marketing materials, and let your audience know that you have made a change.

10. Patience is the key. 
As Rome wasn't built in a day, neither was a successful rebrand or redesign built in a day. Be patient as it may take some time for your audience to become accustomed to your redesigned branding. Therefore, continue to showcase it consistently as your audience gets accustomed to it.

 There is no doubt that rebranding or redesigning your graphics can be a fun and rewarding process. However, it's essential to be patient, as it might take some time for your audience to get used to the updated interface. Showing off your newly designed branding consistently will help you in the transition as it will help you stand out in the crowd. Before embarking on a rebrand or redesign in the new year, it is critical that you take these factors into consideration carefully. Happy rebranding!